Entrepreneurship is an important aspect of society. It initiates social and economic change, it brings new jobs, encourages innovation and contributes to the overall progress and development of a society. The mass media, to which daily newspapers also belong, play an important role in how the public will perceive and accept entrepreneurship, so it is not irrelevant how and how much entrepreneurship and entrepreneurial topics are reported. The aim of the paper was to analyze the presence i.e. the occurrence of entrepreneurship in Croatian print media for which were selected Jutarnji list and Večernji list as one of the best-selling and most famous daily newspapers in the Republic of Croatia. The method used for analyzing 31 issue of Jutarnji list and 31 issue of Večernji list from March 1 to March 31 2021 is quantitative content analysis. The paper analyzed how entrepreneurship is reported, which types of articles were used, who are the authors of the articles and what are the functions of articles when writing about entrepreneurship. The paper also wanted to analyze what kind of graphic equipment was used, what were the titles and topics of the article, the sources that were used as well as the value orientation of the article towards entrepreneurship. A total of 263 articles were analyzed, 143 articles from Jutarnji list and 120 articles from Večernji list. The results showed that the entrepreneurship is a topic that is significantly represented in the analyzed newspapers, and it is discovered that entrepreneurship is mostly reported positively.