In the lives of modern families, there is a constant presence of the media. The media is an indispensable part of the lives of children, as well as parents, in the 21st century. Children are exposed to the media from an early age, and the media has become part of their socialization process. It is also important to point out that the media play an important role in raising children. The important role of the media in the upbringing of children stems from the fact that children spend a large amount of time exposed to various types of media. The media has the ability to introduce a child to an unreal world, a world of illusions. It is precisely for this reason that the "intervention" of parents in this relationship is very important. Parents, who are also the primary educators of their own children, have the task of actively participating in the relationship between the media and their child. It is necessary to take care of the media content that children are surrounded by, to talk with children about the content that they are watching. In this work, a qualitative research was conducted. The method used is a semi-structured intervju. The research participants were parents of elementary school children. Overall 5 interviews were conducted, two of five were attended by both parents together, and in the remaining three either the child's mother or father participated. The general goal of this research is to discover the experiences of parents and identify what meanings parents attach to the role that the media play in the education of elementary school children today. The specific goals of the research are to investigate which types of media are most present in the lives of elementary school children today, what are the positive aspects of the presence of media in the education of elementary school children, what are the negative aspects of the presence of media in the education of elementary school children, and what is the role of parents, as the primary educators of their own children, in media literacy of children.