A recognizable and systematic language policy, along with the care for language as the foundation of one's culture, is a task of every organized European state. Despite Croatian being one of the 24 official languages in the European Union, the future of the language cannot solely depend on the EU but also on the language speakers themselves (Granić, 2012). A literature review indicates that Croatian linguists have been making significant efforts for decades to implement language policies aimed at preserving the standard form of the language. An agreement on a language law between Matica hrvatska and representatives of the Croatian authorities was reached in 2023, but many language-related issues, such as the enhancement of language culture, remain unresolved. Apart from the educational system, language culture is shaped by other factors such as the environment and media surrounding individuals. The aim of this paper is to assess the position of the standard variety in universities of applied science in the city of Zagreb. The content analysis of curriculum outlines covered 144 courses in public institutions and 44 courses in private universities. As a supplementary contribution to the research, two semi-structured interviews were conducted with Milica Mihaljević, who taught a language course at the Faculty of Electrical Engineering and Computing at the University of Zagreb, and with Anđela Vukasović Korunda, who lectures at the private Edward Bernays University College. Both professors emphasized the importance of language courses in university and professional studies and expressed dissatisfaction with the current state of language at the academic level.