The aim of this thesis, "Eurovision Song Contest 2023 on Social Media - Features of Digital Communication of a Television Spectacle," is to investigate the role and significance of digital communication of the Eurovision Song Contest 2023 television spectacle on social media. Through content analysis and a survey questionnaire, the goal was to understand how Eurovision's social media management contributes to shaping the opinions of viewers of this popular music competition. The thesis begins with an overview of the history and development of television and its impact up to the present day, with an emphasis on music spectacles and the specifics of Eurovision. Furthermore, the paper analyzes how Eurovision, as a television spectacle, is presented on social media and how this communication influences the opinions and engagement of target audiences, specifically viewers. The research part of the paper focuses on content analysis of the official profiles of the Eurovision Song Contest on digital platforms, including Facebook, Instagram, Twitter, and TikTok. Various aspects of communication were analyzed, including the types and forms of posts, the level of audience interactivity, and the amount of multimedia content. A survey questionnaire was conducted to gain insights into the attitudes and opinions of social media users in the context of following Eurovision. The research results showed that social media plays a key role in promoting and maintaining interest in Eurovision. The audience uses social media not only to get information about the event but also to interact with other viewers and express their opinions and attitudes. Digital communication enables deeper audience engagement, creating a sense of community and a shared experience of the event. In conclusion, the thesis highlights the importance of a digital strategy in organizing large television events like Eurovision. Further research is recommended to understand the deeper effects of digital communication on television spectacles and to optimize interaction with the audience in the future.