SUMMARY The aim of this thesis is to show and analyze the impact of the Internet on the ability to remember and the construction of identity, considering the fact that our memory plays a major role in the construction of our personal identity. So far, scientific research truly proves that the Internet significantly affects the ability to remember and the construction of identity, and that these influences are often very paradoxical. Although there are many advantages of the Internet as a tool, this paper focuses on the negative impacts of the Internet, not to suggest avoiding Internet use, but to make us aware of the many complex effects the Internet has on us when using it. The analysis of the content showed that there are indeed certain negative consequences of Internet consumption that it can have on human life, such as the level of concentration, the level of connecting information into a cohesive sum of knowledge, the absence of self-reflection, the loss of memory, the decreasing use of cognitive abilities that technology takes over for us and so on. The fact that technology in general, including the Internet, makes concrete life easier and serves us ready-made information actually obscures the fact that the human brain likes to remember and it is innate to it. Research that deals with the impact of the Internet on human identity shows that in the age of Netocracy it is increasingly unstable due to the need for social acceptance and adaptation to the global Internet culture.