This paper examines how the city of Dubrovnik used the opportunity to promote itself through the creative industry, more precisely through the mega-popular HBO series Game of Thrones. Furthermore, the effect of the series on the image and reputation of Dubrovnik was examined, as well as the presentation patterns of the city through creative and cultural industries. One of the thesis examined was also the future potentials of promoting the city of Dubrovnik through the use of creative and cultural industries. An overview of relevant theories and researches in the context of this topic where highlighted within this paper. Research is based on qualitative methodology and the used method was interview with the 5 interviewees picked from local population. The research process included conducting oral , face-to-face interviews. In total, during March 2021, 5 interviews were conducted with the persons employed in the City of Dubrovnik, the Tourist Board of the City of Dubrovnik and individuals employed in tourism. This is followed by an analysis in which we get an insight into what the interviewers think about this topic.