This article represents the contribution to the discussion about consumet society in the Croatian context. The theoretical part of an article contain the main theories and cocepts of authors who have discussed about the same fenomenon, and whose theories and ideas have been used as guidelines and the reference point in the data analasys. In the research part of the paper, a qualitative methodology was used. Half- structured interviews were conducted on a sample of ten participants. The sample includes ten participants in age group from 20 to 35 years old. The selection of the sample was based on stadet age group because of the processual phenomenon of consumption, as well as cultural capital (which includes accumulation over time). The sample also included four musicians, who are active in the field of cultural sector. The main focus in the research was to explain the motivations and opinions of young people about consumer practices, tastes, cultural consumption and attitudes towards material and money. The analysis showed that young people's consumer practices are based on individual choices and tastes, which show their identity and values.