The IT revolution ensured the birth of a networked society and the existence of virtual reality. Today, we often associate virtual reality with social networks, and their growth and development were stimulated by the emergence of media convergence, as well as the emergence of virtual identities. The concept of identity is extremely fluid in many branches of science, and with the advent of virtual identities, it has become even more so. Postmodernism emphasized the growing need for individualism and the search for one's own "I". In this regard, to describe the creation of identity on social networks by users, qualitative research was conducted on a sample of 8 high school students from Zagreb who are active users of the Instagram social network. Through the semi-structured interview method, high school students tried to find out in which ways they create their virtual identity and what their interpretations are about it. Convergence of media as a dominant phenomenon of digital culture ensured the provision of information in one place - the mobile device. Qualitative research showed that high school students believe that the virtual identity of others deviates from the identity of the physical environment, but when they observe the same from their own identity, they do not mention the aforementioned deviations, although they affirmatively answer that they use photo editing tools or that they do not publish content at all. High school students spend a lot of their free time on the Instagram social network both for communication with friends and for the content made possible by the convergence of media.