In contemporary society, children are surrounded by media content from an early age, which can significantly impact their behavior, attitudes, and values. Accordingly, the aim of this paper is to examine and verify the perceptions and opinions of parents and educators regarding media literacy using the example of the Siget Kindergarten. Through the analysis of their perspectives, the paper will provide insights into how digital childhood can affect the everyday lives of children and will present and understand the attitudes, experiences, and practices related to the use of digital technologies in the educational context. Practically, this paper aims to offer a deeper understanding of the specific challenges in media literacy, as well as its benefits for preschool-aged children. Simultaneously, the paper will highlight the importance of promoting the positive aspects of digital technology in childhood, while also warning about potential dangers and the need to develop a safer and more responsible digital environment for children. The theoretical part of the paper is based on research into the involvement of digital technologies and media in the lives of preschool children. It emphasizes the role of mediation by parents and educators in this process, as well as the importance of the educational system in promoting media literacy among the youngest. The second part of the paper focuses on empirical research conducted among parents and educators at the Siget Kindergarten. The analysis of answers from survey questionnaires completed by 158 parents and transcripts of 12 semi-structured interviews with educators at Siget Kindergarten provided deeper insights into their experiences, knowledge, and opinions on digital childhood. Based on the obtained insights, the need for a holistic approach in promoting media literacy among the youngest is highlighted. Through the joint engagement of parents, educators, experts, and the community, it is possible to create an encouraging environment that fosters critical thinking, creativity, and responsible behavior in the digital world.