In today's digital society saturated with information, memes represent a form of communication that, in a fun and humorous way, tries to simplify everyday communication and information gathering. This thesis, through the prism of existing knowledge and research, defines memes and explores its communication potential. Quantitative content analysis of memes on the social network Instagram yielded results that suggest a certain one-sidedness of expression with regard to meme genres. Analyzing a suitable sample based on the set goals and hypotheses provides an insight into their communication potential. The communicative and informative significance is particularly visible in the user's interaction with meme content, which is not socially relevant, but refers to situations with which users can easily identify, where commonly known codes are used in order to convey messages as clearly as possible. Through the conducted research, memes were presented and evaluated as a means of communication and information on the Instagram social network, which also provided the basis for further research and understanding of this phenomenon.