This dissertation sociologically researches the issue of Sunday work in Croatia by means of investigation of online portals during the recent attempt for its legal regulation within the commercial sector. The dissertation employs the concept of waves as a chronological description of the structural efforts to resolve this issue, highlighting the polarization of interests and arguments among various stakeholders, primarily representatives of the entrepreneurial sector as well as those from civil, union, and church circles within the Croatian society. The theoretical framework draws on the theory of the network society and identity typology (Castells, 2000b, 2002); the concepts of social drama and social crisis (Turner, 1996); the conflict between entrepreneurial and political capitalism alongside the concept of radical egalitarianism (Županov, 1995; 2002); approaches to modernization in Croatian society (Rogić, 2000; 2011; Mardešić, 1997; 2007; Črpić, 2011); and the perspective of Sunday capitalism (Brstilo Lovrić and Mravunac, 2022). The research methodology includes a qualitative design based on the constructivist paradigm and the case study as the research strategies. A purposive sample of the five most popular online portals in Croatia was used during the period from 2022 to 2023. By using deductive and inductive coding, a multimodal analysis of the articles on the online portals was conducted, the profiles and positions of stakeholders regarding their attitude to Sunday work and their preferred Sunday work model were identified and described, along with their attitudes towards argumentation, levels, and strategies of action. The analysis revealed that stakeholders employ complex action strategies and positions within the virtual space, characterized by different identity typologies as well as antagonistic arguments and interests. The dissertation emphasizes the importance of a qualitative approach to the phenomenon of Sunday work in the hypertextual space of online portals as a contemporary arena for shaping social reality and public opinion. The topic is approached from a general sociological perspective, complemented by interdisciplinary sciences, acknowledging its complexity and breadth. Additionally, conducting research in real-time during the latest legislative regulation of Sunday work in the commercial sector provided insight into its impacts on the contemporary Croatian society.