In modern society people are faced with the fast circulation of information on daily basis bringing with itself numerous risks, uncertainties and constant changes in personal as well as business aspect of life. Information, speed and mobility affect everyday life and, in the long run, transform many socially based concepts. One of the concepts undergoing change in the last decades is the concept of place. This thesis provides a research into the concepts of place and its contemporary counterpart, non-place, through analysis of everyday life in a rural place gravitating towards a metropolis. The first part analyses theoretical concepts of pre-modern, modern and post-modern societies encompassing the processes of urbanisation, globalisation, glocalization and technological progress consequential to the development of society including the phenomenon of spatial transformation. The second part covers the analysis of methodology giving the explanation of the chosen method and sample. The third part focuses on the characteristics of rural settlement of Vukovina and the shopping centre Avenue Mall elaborating the choice of the village of Vukovina as a place and the shopping centre Avenue Mall as a non-place on basis of the case study method with the appropriate literature. Furthermore, the fourth part analyses the data from the interviews. In the end, there is a conclusion regarding the disappearance of place due to the supremacy of non-place or the idea of two concepts co-existing within the society.