Nation branding is a term that public relations experts are very familiar with, and its importance and role in tourism are increasing as well. The general goal of this paper was to analyze the official promotional videos of the Croatian National Tourist Board that were published on their official YouTube channel and as such is part of the communication strategy of the Croatian National Tourist Board. More specifically, the aim was to analyze nation branding according to the use of cultural and historical sights in tourism on the example of a selected part of the communication strategy of the Croatian National Tourist Board. For the analysis, video materials were selected according to the beginning of the campaign Croatia. Full of life. For each year of the campaign that began in 2015 and is still running, the first two videos with the most views on YouTube were selected. The videos were analyzed according to predetermined categories that were set so that it is clear from the analysis whether the selected videos show the content that belongs to the tangible and intangible cultural heritage. The research showed that in the analyzed campaign videos, cultural and historical sights are not present to the extent that Croatia is branded as a cultural destination. In the analyzed videos, more attention is paid to tourist activities and natural beauties of the country, and the presented cultural and historical sights mainly belong to the tangible cultural heritage and are specific and characteristic for Croatia.