This thesis explores the concept of virtual identities in the context of identification processes of social media users. Given that social media have fully infiltrated the lives of individuals and become a part of their lives that has a significant impact on their identity, the phenomenon of virtual identities is an interesting and current area of research. At the theoretical level, the thesis presents the changes caused by the digital revolution in the field of interpersonal communications, of identification processes, of social interaction and positive and negative social effects. The research is shaped from a symbolic interactionist perspective, with an emphasis on the individual representation of contemporary individuals in virtuality, which proves to be essentially marked by staged content, and with an emphasis on the propagation of affirmative moments of everyday life. Given the above, the specific objectives of this paper are to analyse the role of social media in shaping their own identities, worldviews and values, to analyse the educational role of social media and to describe the connection between real everyday life and its representation in social media. These specific goals stem from the motivation for this research, more precisely from the general goal aimed at understanding and analysing the practices and motivations of using social media from the process participants' perspective in the process of self-creation of virtual identity and its reciprocity to their identification processes. A qualitative methodology with the method of nine semi-structured interviews with ten participants was used for the mentioned research and the obtained material was analysed by axially selective coding. Analysis of empirical material shows that social approval has real links with identity in everyday life and that unrealistic presentation of enhanced virtual identities negatively affects individual identification processes in real life. However, it also reveals the positive impact of social media in the context of democratisation of approaches to education and entrepreneurship.