Tourism in Croatia is a significant branch of the economy that affects the standard and development of the entire country. Today, it depends on social, economic and political events on a global level and requires layered and complex forms of marketing communication. At a general level, marketing communication in the tourism sector implies the use of public advertising of destinations, attractions, accommodation units or events in certain places for the purpose of improving the image and creating attractiveness. Each of these categories requires a specific approach to the marketing communication mix, however all of them have in common to show with their communication strategies why they should choose Croatia over another destination. This is precisely why a cruise on the Adriatic represents one of the most desirable tourist attractions, which in turn does its job, on the one hand, attractiveness, while on the other hand, specificity requires a focused communication strategy. An analysis of the marketing communication of the Zantium Travel agency revealed that, although they are focused on B2B sales, they use social networks such as Facebook and Instagram for promotion. They are also present on websites specialized in boat rentals. Failure to take advantage of digital channels, such as Google ads, could have a negative impact on a company's search visibility. There is an opportunity to expand the range of services, adapt cruises to the rest of the Mediterranean and adopt sustainable tourism practices. The survey showed that participants have a positive experience and satisfaction with information, services and communication related to the cruise.