The aim of this graduate thesis was to show the visibility, ie. to examine the representation of women's sports in the media and to analyze the media coverage of female athletes. Relying on foreign researches, which shows that female athletes are less visible in the media than male athletes and journalists are reporting on women's sports with the use of stereotypical terms, as well as on available domestic researches, the paper cites a number of reasons in favor of lower visibility of women's sport in the media, which are: money, type of sports, hegemonic masculinity and the lack of female sports journalists in newsrooms. Starting from the basic assumption that women's sport and female athletes receive less attention in the Croatian media than men's sport and male athletes, the case study used media analysis to investigate media coverage of the Australian Open grand slam tennis tournament held in Melbourne from February 8 till February 21, 2021, which featured female and male tennis players. There were analyzed 263 online articles on the virtual extensions of the daily newspapers 24 sata, Večernji list and Jutarnji list, and on the portals Index.hr and Dnevnik.hr. The results of the research showed that in the analyzed media, female tennis players were twice less represented than male tennis players and less quoted. The media mostly reported on the sports results of female and male tennis players and less on their private lives, behavior and appearance. The presence of a stereotyped media presentation of female and male tennis players was also noticed. In conclusion, the results of the conducted research are placed in the context of previously conducted research in Croatia and abroad, and trends in media coverage of women's sports are observed.