prikaz prve stranice dokumenta Ritzerovo poimanje mcdonaldizacije: studija slučaja zagrebačkih McDonald's restorana
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master's thesis
Ritzerovo poimanje mcdonaldizacije: studija slučaja zagrebačkih McDonald's restorana
2019. urn:nbn:hr:224:889855
Rihtar, Martina
Catholic University of Croatia
Department of Sociology

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Rihtar, M. (2019). Ritzerovo poimanje mcdonaldizacije: studija slučaja zagrebačkih McDonald's restorana (Master's thesis). Zagreb: Catholic University of Croatia. Retrieved from https://urn.nsk.hr/urn:nbn:hr:224:889855

Rihtar, Martina. "Ritzerovo poimanje mcdonaldizacije: studija slučaja zagrebačkih McDonald's restorana." Master's thesis, Catholic University of Croatia, 2019. https://urn.nsk.hr/urn:nbn:hr:224:889855

Rihtar, Martina. "Ritzerovo poimanje mcdonaldizacije: studija slučaja zagrebačkih McDonald's restorana." Master's thesis, Catholic University of Croatia, 2019. https://urn.nsk.hr/urn:nbn:hr:224:889855

Rihtar, M. (2019). 'Ritzerovo poimanje mcdonaldizacije: studija slučaja zagrebačkih McDonald's restorana', Master's thesis, Catholic University of Croatia, accessed 16 April 2024, https://urn.nsk.hr/urn:nbn:hr:224:889855

Rihtar M. Ritzerovo poimanje mcdonaldizacije: studija slučaja zagrebačkih McDonald's restorana [Master's thesis]. Zagreb: Catholic University of Croatia; 2019 [cited 2024 April 16] Available at: https://urn.nsk.hr/urn:nbn:hr:224:889855

M. Rihtar, "Ritzerovo poimanje mcdonaldizacije: studija slučaja zagrebačkih McDonald's restorana", Master's thesis, Catholic University of Croatia, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:224:889855

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Metadata
TitleRitzerovo poimanje mcdonaldizacije: studija slučaja zagrebačkih McDonald's restorana
Title (english)Ritzer’s understanding of mcdonaldisation: case study of Zagreb’s McDonald’s restaurants
AuthorMartina Rihtar
MentorIvica Poljičak (mentor)
Committee memberDrago Čengić (predsjednik povjerenstva)
Committee memberLucija Mihaljević (član povjerenstva)
Committee memberIvica Poljičak (član povjerenstva)
GranterCatholic University of Croatia
(Department of Sociology)
Zagreb
Defense date and country2019-12-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Sociology
Specific Sociologies
Abstract
U ovome će se radu predstaviti stavovi o položaju radnika zagrebačkih McDonald's restorana prema teoriji Georgea Ritzera. Naime, on u svojoj knjizi navodi brojne dimenzije koje opisuju moderno industrijsko društvo na primjeru McDonald'sa, drugim riječima mcdonaldizaciju. Stoga radnici McDonald's restorana mogu najbolje potvrditi ili negirati ključne pojmove mcdonaldizacije u praksi. Dimenzije koje Ritzer navodi u knjizi su učinkovitost, mjerljivost isplativosti, predvidljivost, kontrola te iracionalna racionalnost, a svaku navedenu dimenziju Ritzer detaljno objašnjava i opisuje brojnim primjerima. Za početak ovoga rada biti će predstavljen teorijski dio kojeg sačinjava prve naznake postojanja pojma mcdonaldizacije koje započinju Maxom Weberom te glavni pojmovi koji se vežu uz njega, odnosno racionalizacija i birokracija. Drugi dio rada predstavlja empirijsko istraživanje. Istraživanje je provedeno metodom intervjua sa radnicima zagrebačkih McDonald's restorana. Radnici kroz svoje izjave iznose brojna mišljenja, od kojih navode suprotne stavove mcdonaldizacije u praksi od onih navedenih u Ritzerovoj knjizi.
Abstract (english)
The aim of this paper is to present opinions of the status of workers from Zagreb's McDonald's restaurants according to the teory of George Ritzer. Specifically, in his book he states a number of dimensions that describe a modern industrial society, as an example of McDonald's, in other words mcdonaldization. Therefore, McDonald's restaurant workers can best confirm or deny the existence of key words in McDonald's practice. The dimensions that Ritzer states in the book are efficiency, measurability of cost effectiveness, predictability, control, and irrational rationality. Each dimension in Ritzer's book is explained and described in detail by numerous examples. To begin this paper, a theoretical part will be presented, consisting of first clues of the existence of mcdonaldization beginning with Max Weber, and the main concepts associated with it, namely rationalization and bureaucracy. The second part of the paper is a empirical research. Research is conducted through an interview with workers from Zagreb's McDonald's restaurants. Workers make a number of opinions through their statements, most of which opposing views of McDonaldization in practice of those in Ritzer's book.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:224:889855
Study programmeTitle: Department of Sociology
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra sociologije (magistar/magistra sociologije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-03-09 09:32:01