Media content plays a major role in the perception and understanding of reality in children's mind and this is especially evident when they are exposed to different television content. Due to its strong global popularity, the animated film “Frozen“ is a favorite among children from an early age and up, so it is useful, but also necessary to explore it in media studies, especially because of the presence of gender roles and stereotyping of male and female characters - due to various factors, become part of a child’s upbringing and development. The process of perception of gender roles in children's minds can construct their perception of reality through learning, observation and imitation. Gender stereotyping refers to a schematic, simplified and often difficult to change attitude towards someone or something and consists of a set of beliefs and opinions that are created by personal experience or long-term exposure to media characters and / or the environment in which they find themselves. The aim of this paper is to analyze gender roles in the animated film “Frozen“ by a qualitative research method of analyzing narratives of selected sequences in which two main female and two main male characters appear. The tasks of this paper are, according to the definition of gender roles and the processes of perception of media-constructed reality, determining the way of presenting the roles of men and women and identifying the roles that are expected, desirable, accepted or not accepted. The results of the research will also provide a more detailed insight into the role and importance of media education and critical analysis of such content for children, while the form used for a qualitative research method - analysis of narratives of animated sequences, can be a kind of scientific contribution to research and other animated movies and gender roles between characters.