Video games have established themselves as a leading force in the entertainment industry. Today, they emerge as a complex and powerful medium whose impact on everyday social life cannot be ignored. Despite the popularity and financial success of the medium, public discourse about video games, even in scientific circles, often revolves around prejudiced discussions about their potentially harmful and antisocial effects. The consequence of this is an insufficient number of objective studies on video games and the neglect of legitimate positive outcomes that video games can cause. Additionally, existing research primarily focuses on video game users and neglects the world of creators who, with the help of various skills, create interesting and entertaining experiences. Some authors perceive video games as a new form of popular art precisely because they combine a large number of artistic expressions into one whole. Therefore, approaching video game production as a world of art rather than a classic "industry" would provide a much more objective and comprehensive perspective on the game industry. The theoretical framework of this paper includes a review of relevant theories and literature, including game theory, video game culture, identity within that culture, the video game industry, and the characteristics of their production processes. For the purposes of this paper, six interviews were conducted with participants who professionally work in the Croatian video game industry. Participants shared their experiences, fundamental principles and work values, the role of creativity in the video game production process, and ultimately, the importance of video games in their everyday lives. The obtained data were analyzed using latent coding principles to better understand and compare the participants' responses with the previously presented theoretical framework of the paper. The analysis results depicted the Croatian video game industry as a community of enthusiasts united by a pioneering spirit and a desire to create interesting games that will achieve their creative and artistic ambitions. Participants perceive video games not only as entertainment but also as potentially valuable experiences capable of generating a culture that needs to be nurtured.